Rob Whitham doesn’t think print is dead. And neither does graphic designer Steve Dunn. In fact, they argue it’s more relevant than ever — if you know how to use it.
In this episode of the 1020 Networking Podcast, we explore the real value of print in a digital-first world — from brochures to vehicle wraps and everything in between.
Is Print Dead in 2025? Here’s Why It Still Matters
Rob kicks off by addressing the big question: Has digital killed print?
His answer? Definitely not. People are overwhelmed with digital noise. A well-designed, tactile print piece can cut through the clutter and demand attention.
Steve agrees — more businesses are coming to him with print requests, from direct mailers to large-format signage. A printed piece, especially something bold like a wall wrap or a creative brochure, can stop someone in their tracks.
Print vs Canva: What DIY Design Misses
Steve highlights a growing issue: people designing logos and marketing materials in tools like Canva — without understanding file formats, colour modes, or print requirements.
The result? Designs that can’t be scaled, printed cleanly, or used professionally.
Professional designers prepare assets properly:
- CMYK for print
- RGB for screen
- Scalable formats like vector (not pixel-based JPEGs)
- Files that work across t-shirts, vans, or brochures
What Is “Bleed” in Print — and Why Does It Matter?
Rob explains a common issue in amateur design: no bleed.
In printing, “bleed” is the extra margin beyond the edge of the design. It ensures that when a piece is trimmed to size, there are no white borders or unexpected cut-offs.
Without bleed, even a minor trimming shift can ruin the final piece. It’s a small technical detail that makes a big difference to print quality.
Designers & Printers: A Needed Partnership
Steve and Rob work closely together — and that matters.
Why? Because great design only works when it’s printed right. And great printing only shines with thoughtful design. Together, they reduce mistakes, avoid reprints, and deliver results that look and feel professional.
Creative Print Ideas That Stand Out
Steve encourages clients to challenge expectations. Why stick to A5 brochures when you can add custom folds, square sizes, or textured finishes?
Some of the enhancements they recommend:
- Foil stamping or embossing
- Spot UV finishes
- Gate folds or Constantina folds
- Unique paper stocks
These details elevate simple marketing into something memorable.
Vehicle Wraps: Visibility on Wheels
Steve also shares insights into vehicle wrap design — one of the most effective and underused brand visibility tools.
But it’s not just slapping a logo on a van. Designing for a 3D object like a car or van takes planning. Smart design means thinking ahead about curves, edges, and how the final wrap will look in motion.
The Real Goal: ROI
Rob and Steve are clear — design and print aren’t about winning awards. They’re about results.
A brochure only works if it brings in leads. A leaflet only succeeds if it gets someone through the door. Everything they do is driven by that mindset.
They recommend tracking print campaigns with:
- QR codes
- Custom discount codes
- Short links with analytics
That way, clients can see the return on investment — just like they would with digital ads.
Real Results from Charity Campaigns
Steve shares a recent project for Weston Park Cancer Charity. The print work didn’t just look good — it helped drive real donations.
From menus and signage at fundraising events to branded collateral, the design and print helped create a unified, professional experience that moved people to give.
Final Word: Good Print Makes You Look Seriou
Print builds trust.
It signals professionalism. It stands out in a world of noise. And when paired with the right creative, it gets results.
As Rob and Steve say: If you want to be seen — from business card to billboard — the answer to “Is print dead?” is a clear no.
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