The Value Alchemists helps service businesses stop competing on price and start charging what they’re actually worth. I work with IT providers, digital agencies, and professional services firms (typically £300k to £4m+ turnover) who know they’re under pricing but aren’t sure how to fix it.

With a background spanning commercial strategy, pricing, and hands-on implementation, I don’t just advise on what to change. I build the tools, rewrite the proposals, and restructure the pricing alongside you. Most clients see measurable margin improvement within the first quarter.

If you’re winning work but leaving money on the table, or losing deals you should be winning, I’d welcome a conversation about where the gaps might be.